Distracted drivers leave a mark.
Go distraction free for 23 hours and leave a different mark.
Join Canadians across the country to be part of the Distraction-Free 23 movement! Sign the pledge promising to sacrifice your personal tech distractions for a full 23 hours, May 23 to 24 to help spread the message that distracted driving kills.
Why 23 hours?
Distractions at the wheel make you up to 23 times more likely to crash. Distraction-Free 23 (DF23) is like a one-day fast from common driving distractions, including mobile personal tech and the Internet, to help get the attention of your friends and family. Because if you can go 23 hours without these things, surely they can go a few minutes in the car while driving without theirs.
Why should I be part of Distraction-Free 23?
When you’re standing alone, getting heard can be tough. BUT, if you join hundreds of others across the country in making the sacrifice to give up some of the things you love for a day – like your phone, tablet, mp3 player, Facebook, Twitter, Instagram...pretty much anything personal- tech related – people will pay attention.
Working together we can send a strong message that calls attention to this serious issue.
That’s pretty much what #DF23 is about.
Distractions behind the wheel kill. In fact, up to 80 per cent of collisions are due to distracted drivers. And fatal collisions caused by distracted drivers are at an all time high. If through your participation you can get just a few people to think twice about driving with distractions, you could help save lives.
You could also win some great prizes!
- When you sign the pledge, tell us why you’re pledging (in the form field just below your name). If Allstate Canada shares your story you could win a $100 iTunes gift card.
- Sign up with your family, and be instantly entered in our Family Challenge.
- Sign up as part of your school group, and help your school win the #DF23 High School Spirit Prize.
When is it? Where?
The national DF23 event starts at 6 p.m. (in each respective time zone across the country) on Friday, May 23, and will end 23 hours later on Saturday, May 24, 2013, at 5 p.m.
The only rule is no personal tech devices (cell phones, tablets, mp3 players) or the Internet for 23 hours! You can do this at home with your family, or with your best friend at his/her house, or wherever works for you. Just remember – you can’t use any personal tech devices or go online.
At the end of the 23 hours you can connect again and tell us how your #DF23 experience went.
What can I do in the 23 hours?
Well that’s up to you. Play a board game. Go for a walk. Meet-up with a friend. Go shopping. See a movie. Write a poem using a pen and paper. Enjoy some time with your family. Sit outside and look at the stars. We encourage you to share your ideas with us, too.
FOMO? (Fear of missing out?)
When you sign the pledge with your Twitter or Facebook profile, you’ll be given a badge that you can upload as your profile photo to tell your friends you’re going #DF23. If you sign with an email, download the badge to do it yourself. Then, at the start of DF23, update your status with a message like: “You won’t see any tweets from me between 6 p.m. May 23 to 5:00 p.m. May 24. I'm going #DF23. Join the distraction free movement! www.distractionfree23.ca.” That way all your contacts will know why you aren’t available, and they may be inspired to join you!
Sign the pledge to be #DF23
Be part of the movement. Sacrifice your cell phone and all other everyday personal tech distractions for 23 hours to help spread the word. Tell your friends too.
Together, we can make our roads safer for everyone. #justdrive #DF23
See pledges from #DF23 2013.